"Where value is King" (1994 in commemoration to the upcoming film The Lion King). "Get Your Burger's Worth" (June 1994–February 1998)."The taste that beat McDonald's fries" (1997 to promote BK's new French fries at the time)."Stack it high, tough guy" (promoting BK Stackers 2005, 2007)."Wake up with the King" (breakfast slogan, 2004–present)."It's not a secret, it's real fire" (2021)."We do it like you'd do it!" (A Weber grill morphs into the BK logo.)."Earl: Employee of the Month" ("Earl" is the nickname of its broiling unit, an automated gas grill.).As part of its campaign to differentiate itself by its cooking method, flame broiling, BK has emphasized it in several slogans:."Eat Like a Man, Man" (2006–2008) Used globally and in the US to promote the Texas Double Whopper."In the land of burgers, Whopper is king" (March 2000–August 2003)."It takes two hands to handle a Whopper".Many Burger King locations built in the 1960s and 1970s still have this slogan as part of their signage. The Whopper is BKs signature product, and it has produced several ad campaigns promoting it:."When you have it your way, it just tastes better" (August 1998 – 1999)."If you ask us, it just tastes better" (March–August 1998).This is a partial history of BK advertising slogans:
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